Weibo Marketing
Full-service solutions from account setup to ads and KOL campaigns—reach, engage, and convert in China.
What is Weibo?
Sina Weibo is China’s first open social media platform and one of the most influential digital ecosystems in the country. As of September 2020, it reached over 511 million monthly active users, with approximately 94% accessing via mobile devices. Users on Weibo include everyday consumers, celebrities, government institutions, and global brands—sharing opinions, news, and emotions through text, images, and video. It is often described as the pulse of China’s online society.
Advertising and marketing services are Weibo’s primary revenue drivers. Through advanced user profiling and continuous optimisation, Weibo enables brands to promote products and services with greater precision, engagement, and efficiency. A wide range of advertising solutions helps marketers reach the right audience and maximise campaign performance.
All Around Weibo Services
Capture Chinese audiences with 360° Weibo marketing solutions. We cover every touchpoint in the Weibo ecosystem.
Weibo Account Management
Weibo Advertising
Weibo Mini Program (Lite App)
Weibo Store (WeMall)
Weibo Live Streaming
Weibo Private Traffic
Our Marketing Solutions on Weibo
Weibo Account Opening Service
To start on Weibo (微博), you can register without a Chinese business license. The whole registration process is in Chinese. We can handle this process for you by registering your brand, translating your documents into Chinese, and optimizing your account for Weibo SEO.
Weibo Management Service
The daily management of a Weibo account is different from other Chinese social media. It’s a micro-blog (微博) with requirements on content form and engagement. We create customized hashtags, design original content, and start interactions with your community.
Weibo Marketing & KOLs Campaigns
The Weibo influencers are among the most viral and renowned influencers in China, with millions of followers. To navigate the complex KOL jungle, we send you a curated list of our in-house Weibo KOLs in luxury, fashion, sports, home decoration, and more.
Weibo Advertising Solutions
Maximise brand exposure and engagement through Weibo’s advanced ad formats, powered by rich user data and real-time interaction.
In-Feed Ads
Fan Tunnel (粉丝通)
Fan Tunnel helps brands reach a broader audience by tapping into Weibo’s massive user base. Advertisers can target users by age, gender, location, interests, and device type—ensuring highly accurate audience segmentation. It’s a powerful solution for precision-targeted advertising and expanding visibility beyond existing followers.
Fan Headline (粉丝头条)
Fan Headline boosts post and account visibility among your followers and their social circles—users who are most likely to become your new followers. It offers fast, cost-effective exposure through content promotion based on user behavior, daily activity, and social connections.
WAX – Weibo AdeXchange
WAX is Weibo’s programmatic ad platform offering access to over 100 million daily ad impressions. It supports real-time bidding and connects with multiple DSPs, backed by Weibo’s first-party DMP data. Ads on WAX allow users to engage directly through comments, likes, and follows—enhancing both reach and interaction quality.
What We Offer
Our Service Scope
Tailored strategies aligned with your goals to drive execution, engagement, and measurable brand results.
We help you apply, verify, and optimise your official Weibo account for a strong, credible online presence.
Daily account operations, content creation, and follower engagement to build lasting brand-consumer connections.
From ad setup to performance analysis, we run data-driven campaigns to maximise reach and user engagement.
Partner with trusted KOLs or KOCs to drive brand trust and reach target users through authentic content.
We plan and manage KOL/KOC activities including seeding, collaboration, and campaign reporting.
The Best Weibo Marketing Gig
One-on-one Account Manager to take care of your Weibo Official Account
4 people team to handle your Weibo KPI Guaranteed Project
Weibo official account set up
Creative Chinese copywriting
Follower engagement
Weibo Promotion Campaign
Influencer on Weibo
Monthly report
Get in touch
More information?
Reach Out for Tailored Financial Solutions
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Phone : +6221.2002.2012 Fax : +6221.2002.2013
